Pan-African media company Kwesé has acquired ‘a significant stake’ in iflix, a Subscription Video on Demand (SVoD) provider that has millions of subscribers. This deal promises to bring more content to the Kwese platform.
Kwese did not clarify what percentage of iflix's stake it had bought as at the time this story was published.
Iflix, which offers on demand streaming services not unlike US giant Netflix, focuses on penetrating emerging markets. Iflix was officially launched in Nigeria August 2017 and iflix understand that data is life hence they make their content data effective… You can watch 20min video with only 33MB.
The model of pay TV and SVoD partnership has been used by Naspers under DSTv premium and Showmax services, where viewers on premium bouquets of the former have access to the sVoD service as part of the package.
“The operating partnership will see iflix drive Kwese’s go-to-market mobile delivery in each of its territories,” read the statement from the two companies.
